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There's no universal rule for perfect makeup that can make every woman equally beautiful and satisfied on their big day.

So what's the secret to that magical touch that all brides eagerly seek, well in advance and with considerable anxiety, and that will forever seal the undying beauty of their wedding?

Fundamental to a successful makeup look is the synergy that must be created between makeup artist and bride, an intimate understanding of a woman's deepest desires, her desire to be unique and special, perhaps even out of the ordinary for a day, but also the need to feel comfortable with all eyes on her.

With this introduction, every makeup artist will use all their sensitivity and expertise for this occasion, with their own style and little secrets.

But to clarify, let's briefly revisit some of the essential and necessary aspects that constitute the starting point from which the various alternatives and reasoning unfold.

When deciding which products to use and which type of makeup to opt for, we cannot fail to consider:

1. the proportions and shape of the face to understand where to apply shadows and highlights
2. the skin type, oily, combination, dry which determines the choice of the most suitable formulation for the base of the face
3. the skin temperature or warm or cool undertone that influences the color choice of the color palette
4. personal preference for a MAT or GLOWING finish which influences the choice of matte, pearl or satin formulas
5. the habit of seeing oneself with a natural and nuanced look or very sculpted and intense
6. the need to use long-lasting products, possibly no transfer and absolutely waterproof, resistant to the day, rain and tears.

Makeup, filmed and photographed throughout the day and, in many cases, night, must remain immaculate and perfect!!! In this blog, we'll explore the different types of foundations for different skin types, to recommend the most suitable one.

If you have dull, dry skin , SKIN VELVET is the ideal base .

Comfortable and ultra-soft, it gives a radiant complexion and restores a natural glow to dull skin.

It doesn't crack or leave marks throughout the day, acting like a true beauty elixir.

If your skin is oily or combination , with visible pores, you need a thin foundation that smoothes and reduces shine. Photo Finish is as light as silk, providing a smooth, velvety finish that lasts all day. It contains soft-focus pigments that minimize fine lines and imperfections and create the optical illusion of flawless skin.

Both SKIN VELVET and PHOTO FINISH foundations are imperceptible on the skin, making them ideal for both winter and summer.

They can be applied with a brush and built up to achieve buildable coverage ranging from sheer to medium coverage.

If you have particularly oily and shiny skin and prefer powder foundations, there's nothing better than UNICAKE .

It's a silky and lightweight oil-free foundation that instantly melts into your face like a second skin, absorbing all shine. If you want something totally invisible that evens out your complexion and simply perfects your skin tone, without coverage, the best product is BB WHITE SECRET TOUCH . It blends perfectly with the complexion and gives a fresh, luminous, and matte finish. It makes you feel "perfect" without makeup! It's ideal for all skin types.

For skin with visible imperfections such as blemishes and pimples, a high-coverage foundation is needed that, even in small doses, can provide maximum coverage. DIVINE COVER is a waterproof, transfer-resistant, and ultra-coverage foundation.

This formula still guarantees a natural finish because just a drop of product is enough to achieve a perfect effect.

If you've had a sleepless night or a bad night's sleep and feel off, PHYTOLIFT can help. It's a lifting serum that helps smooth out the features and gives you luminosity and radiance.

Suitable as a primer before foundation, it can also be used before bronzer.

So, have you found your perfect foundation?

Tell us your favorite and your skin type.